Vision Marine Technologies announced the completion of its market activation as title sponsor of the Lake Berryessa Electric Boat Festival, held June 5-6 at Pleasure Cove Marina in Napa, Calif. Produced by Sea Watts and hosted by Pleasure Cove Marina, the festival brought together vessel manufacturers, marina operators, utilities, policymakers, charging infrastructure providers, investors, workforce development organizations, technology companies and boating consumers.
“The Lake Berryessa Electric Boat Festival demonstrated why direct market activation matters,” Vision COO Maxime Poudrier said in a statement. “Electric boating is an experience-driven category. Putting consumers, marina operators, industry participants, media and investors directly on the water gives them the clearest way to understand the performance, simplicity and appeal of the technology.”
The event also served as a working forum focused on practical requirements for electric boating adoption across consumer and commercial applications. Summit discussions included charging infrastructure, marina electrification, vessel technology, workforce development, commercialization opportunities and policy considerations for the growing electric sector.
