Taiga Motors elected Anne Darche to the board of directors at its annual shareholders meeting. She was designated by Investissement Quebec, which was granted the right to nominate one board designee.
Taiga produces the Orca electric PWC.
“We are delighted to welcome Ms. Anne Darche to Taiga’s board of directors,” chairman Andrew Lapham said in a statement. “With her depth of expertise in branding and customer experience, Ms. Darche will bring a fresh perspective to Taiga as it grows its brand across multiple markets.”
Darche has worked in Montreal advertising agencies for 20 years, primarily as co-owner, president and vice president for strategic planning. She also sits on the boards of Germain Hotels, Premier Tech and Groupe Deschênes.
