Firecrown Media announced the completion of a strategic realignment of its marine portfolio, bringing its leading fishing, boating, sailing and yachting brands into a more clearly defined operating structure.
Under the new structure, Firecrown Marine’s 14 consumer brands will operate within three distinct audience groups — Power, Sail and Fish — supported by a unified sales organization and coordinated editorial leadership.
“Our core focus is providing audiences with the most comprehensive and engaging content across the marine category,” said Craig Fuller, CEO of Firecrown, in a statement. “The Firecrown marine portfolio serves the largest audience of boaters, fishermen, sailors, and yachting enthusiasts on the planet.”
Brand Group Structure
The Power group includes Power & Motoryacht, Passagemaker, Yachting, Boating, Soundings and Wakeboarding.
The Sail group includes Sail, Sailing World and Cruising World.
The Fish group includes Salt Water Sportsman, Sport Fishing, Angler’s Journal, The Traveling Angler and Skinny Water.
As part of this alignment, Angler’s Journal and Sailing World join several other Firecrown brands in digital-only formats.
Sales and Editorial Leadership Appointments
Industry veteran Wade Luce has been appointed group publisher and will lead the sales teams for the Sail and Power groups. The group publisher role for the Fish group remains open.
On the editorial side, Patrick Sciacca, editor-in-chief of Yachting, will assume the role of editorial director for the Power group. Andrew Parkinson, editor-in-chief of Cruising World, has been named editorial director for the Sail group. Shawn Bean will continue in his role as editorial director of the Fish group, providing continuity and leadership across Firecrown’s fishing-focused titles.
Firecrown’s marine B2B publication, Soundings Trade Only, will continue to operate independently within the portfolio. Firecrown will also continue to expand its consumer event portfolio, including Trawlerfest and the Helly Hansen Sailing World Regatta Series.
“Realigning our marine group positions us for long-term growth,” said David Carr, Marine Group president, in the statement. “This structure strengthens collaboration across brands, improves operational focus, and ensures we are well positioned to serve both our audiences and our partners as the market continues to evolve.” For more information about Firecrown Media and its marine brands, visit Firecrown.
