Flow-Rite, the Byron Center, Mich.-based manufacturer of injection-molded fluid-control components, named Alfred Estrada vice president of its sales team.
Estrada has more than two decades of high-level manufacturing management experience in the medical device and automotive segments. At Flow-Rite, he will be tasked with developing growth initiatives, exploring new business segments, and setting performance and sales targets with an eye on expansion.
“Alfred has an impressive background in manufacturing,” president Todd Hart said in a statement. “Coupled with his proven success in sales and customer service, he’ll make a valuable addition to the Flow-Rite team.”
Founded in 1981, Flow-Rite celebrated its 40th anniversary last year. It has received the “101 Best and Brightest Companies to Work for in West Michigan” award the last four years.
