Galati Yacht Sales today announced the rollout of a proprietary listing platform. Developed over the past eight years, the technology aims to improve the buying process, which the company hopes will improve the overall customer experience.
The platform includes Yacht Shopper, a personalized search and alert system that allows buyers to track listings, save preferences, and receive alerts on new listings and price changes. Also, a Listing Dashboard gives sellers visibility into how their yacht is being marketed, including website traffic, social media performance and real-time market comparisons. The last component is My Build, which allows customers to track their yacht’s construction, including photo updates from mold to completion.
“At a time when many are relying on traditional platforms or simply introducing new tools,
we’ve taken a different approach,” Galati president Joe Galati said in a statement. “We’ve invested eight years building a solid foundation to benefit our clients with a fully integrated system that is proven to deliver real results.”
The platform is powered by a proprietary internal database that gives the company full control over its inventory, data and market intelligence. A key differentiator is the integration of verified sold boat data, giving buyers and sellers a more accurate and realistic view of market conditions and vessel value, a feature traditional listing systems have historically lacked.
“Artificial intelligence is only as powerful as the data behind it,” Galati added in the statement. “Our advantage comes from combining real transaction data with systems we’ve built, refined and proven over time.”
To support the platform, Galati Yacht Sales developed a dedicated, in-house digital team that includes developers, an AI architect, a HubSpot administrator, and creative and marketing staff. The internal structure allows the company to continuously evolve and improve the platform while maintaining full control over how yachts are marketed and how clients interact.
