Groupe Beneteau’s second quarter boat sales totaled €273.5 million ($321 million), down 16% at constant exchange rates, compared with being down 43% in the first quarter. Revenues for the first half of the year came to €403.8 million ($474 million) compared with €556.6 million ($653 million) for the first half of 2024.
“As expected, the group’s business during the first half of this year was affected by a context of geopolitical uncertainty,” CEO Bruno Thivoyon said in a statement. “The adaptation measures rolled out over the past 18 months have helped maintain a very solid net cash position of over €250 million ($293 million) at the end of June, while securing our capacity to bounce back over the short and medium term. The commercial success of our new models helped drive an increase in orders during the first half of this year.”
For the company’s Motor segment, first-half sales totaled €219 million ($258 million), down 20%. The weakness of the markets was partially offset by an upturn in the American brands (plus-47%) and the robust sales performance achieved by Prestige’s M-Line power catamaran range.
In the Sailing segment, sales were down 36%, significantly impacted by a slowdown in fleet deliveries to charter professionals (minus-55%) and by the wait-and-see approach seen across monohulls (minus-46%). In the last quarter, sales of multihull sailboats slowed 23%.
In its future outlook, Groupe Beneteau said that “despite an uncertain environment, particularly regarding tariffs on imports to the United States, the commercial success of the new models from each brand, combined with the measures taken to support their dealer networks, enabled the group to record more orders over the first half of 2025 than during the same period in the previous two years.”
The company added that 20 models are set to debut at the autumn boat shows, and that it expects to resume growth in sales in the second half of 2025, while inventory levels within the distribution networks have normalized.
