In its latest earnings report, Groupe Beneteau said full-year 2025 revenue totaled €849 million ($1 billion), down 17.1% at constant currency from €1.034 billion ($1.23 billion) in 2024, as the global boat market remained pressured by macroeconomic uncertainty. The company said sales performance improved significantly in the second half, with revenue down 5.2% at constant currency compared with a 27.3% decline in the first half.
“In a challenging market context, the strategy to accelerate our product launches has delivered results,” CEO Bruno Thivoyon said in the report.
Beneteau said order intake rose 24% for the year, driven by the launch of 23 new models, and it expects growth to resume in 2026, with stronger gains anticipated in the first half.
Fourth-quarter revenue totaled €274.2 million ($326 million), down 6.5% at constant currency, with the company attributing about €20 million ($23.6 million) of the decline to customs clearance delays in the United States. Excluding that impact, the company said, sales would have been stable at constant exchange rates, supporting its view that business began turning around in the latter half of the year.
By segment, the sailing business posted full-year revenue of €362.8 million ($428 million), down 26.6% at constant currency, though second-half performance improved as new models gained traction. The powerboat segment generated €456.4 million ($538 million), down 9.8% at constant currency for the year, but returned to growth in the second half, with revenue up 1% at constant currency.
The statement cited a “recovery underway in Europe and rebound in sales for the American brands.”
“Despite a still uncertain macroeconomic environment, the group has observed encouraging signs at the shows, particularly the Paris Nautic Show and Boot Düsseldorf, where sell-out sales picked up again significantly compared with previous seasons,” the statement said. “The strategy to accelerate the launch of 66 new models between 2025 and 2027 is delivering results.”
