Highfield Boats announced a partnership with two new dealers: Erickson Marine, with locations in Hastings and Tonka Bay, Minn., and Hoffman’s Marine on the New Jersey Shore in Brielle.
“These are strong, reputable dealerships that share our values of customer care and passion for the water,” Christophe Lavigne, president of Highfield Boats USA, said in a statement. “Their arrival strengthens our presence in two important regions. Minnesota represents the growth of our brand in the Midwest, a relatively new market for RIBs, while New Jersey reinforces our solid position in the Northeast, a region traditionally more familiar with RIB culture.”
The statement said that Highfield will have 2025 and 2026 models on the water during its dealer/media days in Cadillac, Mich., scheduled for Sept. 9-10.
“Even with our current momentum,” Lavigne said, “states like Tennessee, Indiana, Missouri, Louisiana and Georgia remain open territories for us. We’re actively looking for customer-service-oriented dealer partners who share our passion and want to bring Highfield Boats to their communities.”
