RIB builder Highfield Boats named Tyler Moseman marketing manager. Moseman previously held a similar role with a dealership in upstate New York.
“We received over 200 applications for the Highfield marketing position, showcasing the strong recognition our brand has in the industry,” Highfield USA president Christophe Lavigne said in a statement. “Tyler stood out for several reasons. Despite his youth, he brings extensive experience with both the boating lifestyle and the industry.”
Added Moseman: “After being on the dealer side for so long, I saw so much the OEMs could have done to provide us with better marketing support. I want to be the person who develops and delivers the support that will truly help make our dealers succeed.”
