In this video, Soundings Trade Only editor-in-chief David Gee speaks with Jeremy Bale, who leads brand strategy and go-to-market efforts for Kicker Marine Audio.

They discuss the overall strength of the marine audio space, and its place in the recreational-marine market. Bale also detailed Kicker’s 2025 move from a sole distributor model to add a new OEM direct component. The move was designed to better integrate directly with OEMs in the design and manufacturing process.

The interview was conducted during the recent International BoatBuilders’ Exhibition & Conference in Tampa, Fla. Garmin sponsored the video.