In this video interview, Soundings Trade Only editor-in-chief David Gee speaks with Marcus Hamilton, CEO of international coatings company Propspeed.

Gee and Hamilton discuss Propspeed’s overall brand positioning and messaging, as the 30-year-old company expanded its product line and global sales network. What happens below the boat’s waterline often doesn’t get as much attention, but Hamilton says it’s critical to protecting the overall boating experience.

The interview was conducted during the recent International BoatBuilders’ Exhibition & Conference in Tampa, Fla. Garmin sponsored the video.