Imtra announced yesterday that vice president of recreational sales Chip Farnham will retire after more than 40 years with the company. Imtra also announced leadership and organizational changes designed to strengthen coordination across sales, product management and operations.
Farnham’s grandfather founded Imtra, and his family held an ownership stake for 70 years. Farnham has played an important role in the company’s growth. In 2021, he helped guide the decision to adopt an employee stock ownership plan to preserve Imtra’s culture and transfer ownership to the workers who will carry the company forward. He will continue to serve on the board of directors.
“Chip has helped shape Imtra into the company it is today, and his contributions extend well beyond sales,” CEO Eric Braitmayer said in a press release. “The relationships he has built and the care he has shown for our customers have made a lasting difference to our business. We are deeply grateful for Chip’s more than 40 years of service and wish him the best in retirement.”
As part of the transition, Alex Larsen, vice president of commercial sales, was named executive vice president. Larsen will oversee recreational sales, commercial sales and product management teams, bringing these functions together under unified leadership.
Reporting to Larsen, Christopher Barnes, director of recreational sales, will lead the recreational sales team, while Eric MacDonald, director of commercial sales, will lead commercial sales. Also reporting to Larsen will be director of product management Colby Chevalier.
