The KenCraft Boats line will be produced under the Bay Rider brand, effective immediately.
“We’ve been building quality boats with the latest materials and skilled craftmanship for 50 years now, and while we’ve been known for model lines over the years such as KenCraft, Challenger and Bay Rider, the name we’ve chosen to put on the side of our product will be Bay Rider,” Bay Rider owner Bob Brunson said in a statement. “Bay Rider has been our most popular and most recognized model of any we’ve built, so it makes sense to move forward under this established brand.
“We want people to not only know and enjoy our quality product, but we also want them to know us as Bay Rider,” added Brunson.
Bay Rider produces nine center console, bayboat and skiff models from 21 to 26 feet in Wilson, N.C.
