Kicker Marine Audio announced the addition of Will Cherry as OEM sales manager, further expanding the company’s direct engagement with boatbuilders and other partners. The move reflects Kicker’s continued investment in direct OEM support as the company expands its presence across the boating industry.
“Will brings a strong understanding of OEM relationships and the practical realities builders face every day,” Bart Deal, vice president of product strategy and OEM, said in a statement. “As our marine business continues to grow, we’re investing in the people, engineering and support structure needed to serve builders at a higher level.”
Cherry has years of experience across the powersports and recreational audio industries, including work in OEM integration and product strategy collaboration, the statement said.
