Kokatat announced the appointment of Ted Keyes as head of sales and marketing, alongside a new sales structure for the paddlesports outfitter in Canada. Keyes will lead sales and marketing strategy, dealer development and market initiatives.
He has more than 32 years of outdoor industry sales experience, including 25 years representing Kokatat as a manufacturer’s representative, along with additional experience in the outdoors segment.
“As I thought about who could join Kokatat and help take the business to the next level, someone who understands the brand, knows the paddlesports industry and shares our passion for what Kokatat represents, one name kept coming up: Ted Keyes,” president Mark Branagh said in a press release. “Ted knows our dealers, our industry and this brand exceptionally well. I’m thrilled to have him join the team and bring that experience to Kokatat in a new way.”
As part of the new structure, Nathan Rayment, Canadian sales director for Mustang Survival, will assume responsibility for Kokatat Canada, providing coordinated sales leadership for the two brands.
