MarineSource.com, a new online marketplace and digital hub, announced an exclusive partnership with Informa U.S. Boat Shows that launches this week during the Fort Lauderdale International Boat Show. The collaboration makes MarineSource the exclusive online marketplace for the show, which Informa produces.

“Launching our company by announcing an exclusive partnership at FLIBS with U.S. Boat Shows is the biggest way to show the industry we are here to do something different,” MarineSource CEO and co-founder Chris Kanaley said in a statement. “This collaboration extends the reach of boat show exhibitors beyond the docks and into a year-round digital experience that connects buyers and sellers wherever they are.”

Beyond FLIBS, a “new strategic partnership is on the horizon,” the statement said.

“We believe MarineSource will be tremendously beneficial for the marine industry as a whole,” Andrew Doole, president of U.S. Boat Shows at Informa Markets, said in the statement. “Their platform is specifically designed to reduce costs across the industry while significantly expanding audience reach and access for boat buyers.”

MarineSource is in the Yacht Builders Tent at FLIBS.