MasterCraft announced yesterday that Mike O’Connell, senior vice president of operational excellence at the company, will take on the additional role of president of the pontoon segment.
“As we continue to navigate a challenged retail environment, Mike will play a critical role in positioning our Crest and Balise brands to capitalize on consumer interest as we enter the critical summer selling season,” CEO Brad Nelson said in a statement. “I would also like to thank George Steinbarger for his service to the company and many contributions during his time here.”
O’Connell, a 40-year veteran of the marine industry, joined MasterCraft in 2023 as president of Aviara Boats. Previously, he was president of Godfrey and Hurricane, and ran various boat operations for Brunswick, Genmar and Yamaha.
