Brunswick Corp.’s Advanced Systems Group (ASG) announced in a statement that Mastervolt and Whale will become part of ASG Europe, Middle East and Africa.
ASG EMEA now has 13 brands in power management, digital control and monitoring, electrical components, networked devices and water systems.
“The ASG brands are firmly established in both the marine and mobile industry and the depth and scope of ASG’s resources ensures that a strong platform exists as we continue our ongoing innovation journey,” Ton de Winter, president, said in a statement. “Both brands will retain their individual identities and continue the product development journey that has made them leaders in the marketplace for many years.”
The company’s brand portfolio comprises Ancor, Attwood, BEP, Blue Sea Systems, CZone, Garelick, Lenco, Marinco, Motorguide, Mastervolt, ProMariner, RELiON and Whale.
“This announcement reflects the evolving business expansion and bold future mission as part of the Advanced Systems Group EMEA,” said de Winter. “We believe in the power of collaboration and bringing together these great brands under our Advanced Systems Group portfolio will provide limitless options for both our marine and mobile applications as well as our customers and employees.”
