Metstrade organizers announced that the equipment and supply show is continuing its public relations partnership with McKenna Townsend.
According to a statement, the partnership will focus on a proactive media strategy using storytelling, industry insight and thought leadership to help strengthen Metstrade’s global visibility. McKenna Townsend will also act as a key media liaison during the show, working with attending media in and around the press office to secure interviews and to promote aspects of the show.
“We’re delighted to once again be a key strategic communications partner to Metstrade, building on the strong foundations we laid last year,” Matt McKenna, co-managing director at McKenna Townsend, said in the statement. “Metstrade is integral to the global leisure marine industry, bringing together the people, products and ideas that help shape its future.”
Metstrade organizers have confirmed several significant plans and enhancements for this year’s edition, which is scheduled for Nov. 17-19 at RAI Amsterdam.
“I’m thrilled with our collaboration with McKenna Townsend,” Merle Eggink, brand marketing strategist for Metstrade, added in the statement. “The quality of support and strategic insight from the team has been excellent, and that is one of the key reasons we are continuing and strengthening our partnership this year. Their understanding of the industry, combined with their ability to communicate clearly and creatively, makes them a trusted and valued partner for Metstrade.”
