The National Marine Manufacturers Association, in partnership with Informa Markets and the International Yacht Brokers Association, announced two enhancements to the in-water footprint of the Discover Boating Miami International Boat Show. The updates are designed to elevate the exhibitor and consumer experience, improve show navigation and strengthen visibility for brands.
“The Miami Beach Convention Center, Pride Park and Superyacht Miami will continue as cornerstone destinations within the show’s footprint, ensuring continuity for returning attendees while integrating with the new on-water locations and making the experience between locations more seamless,” NMMA said in a statement.
With the first change, a redefined Miami Beach Yacht Collection is returning to Collins Avenue to provide a premium environment aligned with the expectations of high-end buyers, improved proximity to the Miami Beach Convention Center and Pride Park, and increased visibility and accessibility for luxury-focused consumers.
The second change has Sailor’s Cove serving as the show location for sailing brands, bringing together boats, gear and lifestyle experiences within IGY Yacht Haven Grande marina, which features upgraded docks and exhibitor amenities, enhanced attendee flow with direct connectivity to other show locations, and a unified environment tailored to the sailing community.The Miami show is scheduled for Feb. 11-15.
