Soundings Trade Only and the International BoatBuilders’ Exhibition and Conference held the first Marine Ideas Exchange, which featured a keynote interview with Correct Craft president and CEO Bill Yeargin, as well as four discussion panels with industry leaders.
In this discussion, Winnebago Industries senior vice president and chief marketing officer Amber C. Holm, Raymarine/Teledyne FLIR Americas director of marketing Gordon Sprouse, Correct Craft chief revenue officer Thomas Bates, and moderator Alisdair Martin, who is president of the Marine Marketers of America, talk about brand-building as a way to expand a company’s customer base.
The discussion was conducted this year during IBEX in Tampa, Fla., and was sponsored by Garmin, West Marine, Winnebago Industries, Lippert and Raymarine.
