North Carolina-based MJM Yachts yesterday announced the hiring of Joe Cacopardo as vice president of marketing. Cacopardo will lead brand strategy, digital engagement and dealer marketing support.
“Joe’s deep experience in the marine space, combined with his passion for brand-building and dealer advocacy, aligns seamlessly with the direction of MJM,” CEO Natascia Hatch said in a statement.
Cacopardo has more than 20 years of marketing and brand-building experience, having held leadership positions at Sea Ray, Hatteras and Chris-Craft. His work has been recognized by the Marine Marketers of America for excellence in marketing communications.
