Wakeboard tower company Monster Tower unveiled a new website that displays its products and provides a secure portal where dealers can place orders and track shipments.

“We’ve customized the site’s design, changed platforms and added a mobile version,” sales and marketing manager Marla Cortez said in a statement. “Our dealers and customers are technologically savvy, so we’ve added features that give them the information they want in the manner they want.”

The company said it has sold more than 30,000 towers through its online presence and dealer network since 2002.

“The website allows us to show prospective customers and dealers new product photos, pictures of our towers on other customers’ boats and even installation videos,” Cortez said. “But beyond that we are able to integrate our social media, analyze abandoned shopping carts and much more.”