The Marine Retailers Association of the Americas has announced the education pathway hosts for its annual Dealer Week Conference that will be held Dec. 4-7 in Tampa, Fla. Three speakers will lead sessions and interact with attendees.

“We carefully chose hosts who have the skills and experience to not only serve as great facilitators and educators within their designated pathways but also to help our dealers create a realistic and effective plan of attack for the year ahead,” Liz Walz, MRAA vice president of education, said in a statement. “That’s one reason why we have the confidence to guarantee our Dealer Week attendees will receive tactics, resources and expert advice they can take home and implement in their businesses immediately.”

Marcus Sheridan is the leadership pathway host. Forbes named Sheridan “One of 20 Speakers You Don’t Want to Miss,” and the New York Times called him a “Web Marketing Guru.”

Valerie Ziebron is an industry expert on service and parts and will host a session called “Get on the A-List for Premium Service Success.” In 1989, she started VRZ Consulting and has worked with clients to increase CSI and profitability.

Bob McCann will host the sales and marketing session. He’s the lead MRAA certification consultant and has worked in the recreational boating industry for 24 years as a marketer and educator for dealers.

Click here to register for Dealer Week.