TEASER: “Prepare for What’s Next” is the theme of the annual conference, held at the Tampa Convention Center in December.
The Marine Retailers Association of the Americas announced the theme of its annual Dealer Week Conference and Expo: “Prepare for What’s Next.” The event is scheduled for Dec. 7-10 at the Tampa Convention Center in Tampa Fla.
“We are at a pivotal time in our industry, with the pace of change in retail — and what it means to be a dealer — accelerating rapidly,” Mike Davin, MRAA vice president of industry relations, said in a statement. “In the past, when we’ve experienced this type of transition, we’ve seen that the best-prepared businesses come out stronger, and those that choose not to adapt fall behind. That’s why we’ve built this conference to give dealers the tools they need to stay ahead of the curve.”
Dealer Week offers an educational and networking experience built around three targeted pathways: sales and marketing, leadership, and service and parts. MRAA this year has added a preconference “Boat Show Boot Camp” to help dealership teams prepare for the show season.
Registration information and other details are available here.
