The Marine Retailers Association of the Americas yesterday announced the theme of this year’s Dealer Week. The conference’s “Outperform” message will help attendees focus on what they can control, identify opportunities for growth, and understand how successful businesses have surpassed expectations despite economic headwinds.
“When we were developing this year’s Dealer Week, we knew there were real economic headwinds affecting the boating market, but we were also hearing from some top dealers that they and their brands had been able to outperform the trends,” MRAA vice president of industry relations Mike Davin said in a statement. “Our goal is to give everyone who comes to Dealer Week the tools to do that, and if you look at the lineup of speakers that was just released, you’ll see some of the ways our experts think retailers actually have an opportunity right now to take advantage of the current market.”
MRAA has added a dedicated marketing pathway to this year’s conference, which will highlight ways that top dealerships are outperforming the market. Topics will include practical ways to leverage artificial intelligence, how to craft a marketing budget and how to utilize community-based marketing to increase reach.
Dealer Week early registration is open through the end of September. MRAA said there is exhibitor booth space for the show, which is scheduled for Dec. 8-11 in Orlando, Fla.
