The Marine Retailers Association of the Americas announced a new Service Advisor Certification program, which includes a seven-course, online training package; a 124-page printed workbook and study guide; and dozens of downloadable digital resources, customizable tools and templates.
“Our Service Advisor Certification program focuses on developing the essential skills that turn a service professional into a Master Advisor, invaluable to the dealership’s success,” MRAA vice president of education Liz Walz said in a statement. “Thanks to training that features marine industry expertise and real-world solutions, participants will walk away with the knowledge and tools to exceed customer expectations and improve service department performance.”
Participants will have from Oct. 22 to Jan. 20, 2025, to complete the program on their schedule, and can earn their official credential through a proctored online exam.
The new program comes on the heels of the Service Management Certification program — launched in January and available now for a fall session — developed in partnership between MRAA and the American Boat & Yacht Council.
Click here for more about the Service Advisor Certification and here for more about the Service Management Certification.
