PHOTO COURTESY MRAAThe Marine Retailers Association of the Americas entered a partnership with J.D. Power that aims to help dealers make better business decisions through quarterly market insight reports and analysis.
The information includes such data as average retail value by boat type and model year, most researched brands, top researched model years by boat category, fuel-price data, and web traffic by state.
“Data creation, collection and analysis is an important strategy for MRAA as we grow our service to the dealer community, so it’s rewarding to work closely with J.D. Power in this initiative,” Drew Mick, MRAA research specialist, said in a statement. “One key objective for the MRAA in the new year is to generate more tangible data and research that helps our dealers — and therefore the industry — find more success.”
With each quarterly report, Lenny Sims, J.D. Power vice president of business development and strategy, will impart his industry knowledge about the shared data, including preowned-boat valuations, market volatility and how it can vary regionally or nationally, and best practices with boat values.
“J.D. Power has always been at the forefront of providing critical market insights on marine values by boat class,” Sims said in the statement. “With this partnership, we can disseminate this critical knowledge that every boat dealer should know.”
MRAA members will have access to the first Marine Market Insights Report later this month within the MRAA Resource Center.
