Mustang Survival announced its continued participation in Blue Friday — an initiative that turns the traditional Black Friday shopping period into an opportunity for ocean conservation. As part of this year’s campaign, Ocean Legacy Foundation, a Canadian non-profit dedicated to ending ocean plastic pollution, was selected as the Blue Friday benefactor.
“For the past two years, Mustang Survival has opted for Blue Friday instead of Black Friday,” director of marketing and e-commerce Anja Mueller said in a statement. “As the organizer and advocate, we remain committed to the founders’ original intent — selecting a non-profit beneficiary each year and rallying brands to donate directly to that organization. Our role is to grow the movement, amplify its impact and invite more companies to take part.”
Mustang Survival asks like-minded companies to pledge a portion of their Black Friday sales to support the Vancouver-based Ocean Legacy Foundation, whose campaign will focus on large-scale cleanups along British Columbia’s coast, removing plastic pollution and reintroducing recovered materials into the circular economy. For every $4 donated, 1 pound of waste will be permanently removed from the Pacific and processed for recycling.
To learn more or sign up as a partner, visit the Blue Friday website.
