UK-based Musto announced the appointment of Nat McAllister as U.S. sales manager. The move marks a renewed commitment to strengthening and expanding the sailing apparel brand’s presence across the United States, a company statement said.

“The U.S. market represents one of the greatest growth opportunities for Musto, and Nat joins us at exactly the right moment,” marketing director Nick Houchin said in the statement. “His deep experience in performance retail and his passion for sailing make him the ideal partner to help us build long-lasting relationships with retailers and deliver Musto’s world-class product to more consumers.”

McAllister has an extensive background in specialty sports, retail and wholesale, and most recently was with Specialized Bicycles in California.