The National Marine Manufacturers Association announced the dealer recipients of its 2022 Marine Industry Customer Satisfaction Index Awards. The program this year recognized 1,017 boat dealers for sales excellence and 884 dealerships for customer service.
The award recipients achieved an independently measured standard of 90% or higher in customer satisfaction during the program year. Data is collected as part of a survey of customers who purchased a new boat between Jan. 1 and Dec. 31, 2022. For this reporting period, the program surveyed more than 175,000 customers.
“The industry welcomed a significant number of new boaters in 2022, and these dealers greeted them through an exceptional sale experience while helping to retain existing boaters by delivering an extraordinary level of ongoing service,” Robert Newsome, senior vice president of operations for NMMA, said in a statement. “Congratulations to the 2022 CSI Award boat dealer recipients for creating an outstanding purchase and ownership journey that nurtures a life-long passion for boating.”
Click here for the complete list of dealers that won CSI awards.
