The National Marine Manufacturers Association announced the Discover Boating Boat and Sportshow Promotional Toolkit. The resource provides branded marketing assets to promote businesses at Discover Boating shows through web, social, e-mail and other means. The toolkit features new Discover Boating show logos by market, banner ads, social cards and more.

“As Discover Boating prepares to welcome thousands of consumers across the country to its boat shows in 2026, show marketing is in full swing. To help the industry maximize its investment at boat shows, the Discover Boating Boat Show Promotional Toolkit is now available,” NMMA said in a statement.

Access the toolkit here.

The 2026 Discover Boating boat show schedule is as follows:

• Discover Boating New England Boat Show: Jan. 7-11

• Discover Boating Atlanta Boat Show: Jan. 8-11

• Discover Boating New York Boat Show: Jan. 21-25

• Discover Boating Minneapolis Boat Show: Jan. 22-25

• Discover Boating Chicago Boat Show: Jan. 28-Feb. 1

• Discover Boating Louisville Boat, RV & Sportshow: Jan. 28-Feb. 1

• Discover Boating Mid-Atlantic Boat Show: Feb. 5-8

• Discover Boating Miami International Boat Show: Feb.11-15

• Discover Boating Atlantic City Boat Show: Feb. 25-Mar. 1

• Discover Boating Norwalk Boat Show: Sept. 24-27