The National Marine Manufacturers Association announced the 2023 Marine Industry Customer Satisfaction Index Awards, which honor 1,000 boat dealers for customer satisfaction in sales and 759 retailers for excellence in service.
For the eighth consecutive year, NMMA is using dealer satisfaction data collected through the boating industry CSI program to recognize dealers that actively measure customer satisfaction and pursue improvements to better serve customers.
“Delivering an outstanding ownership experience and creating a lifelong boater not only requires an excellent product, but an extraordinary journey from sales through continued service at the dealership,” Robert Newsom, NMMA chief administration officer and senior vice president of operations, said in a statement. “Congratulations to the 2023 CSI Award boat dealer recipients for helping to ensure today’s boaters are on the water for decades to come.”
The award recipients achieved an independently measured standard of excellence of 90% or higher in customer satisfaction over the past program year. Data is collected as part of a survey of customers who purchased a new boat between Jan. 1 and Dec. 31, 2023. The program surveyed more than 175,000 customers.
