The National Marine Manufacturers Association has named the dealer recipients of the 2018 Marine Industry Customer Satisfaction Index awards. The 2018 edition recognizes 1,340 boat dealers for customer satisfaction and 919 for customer service.
For the third consecutive year, NMMA is using dealer satisfaction data collected through the marine industry’s CSI program to acknowledge dealers who measure customer satisfaction. The complete list of dealers receiving 2018 CSI Awards is at www.boatsatisfaction.com
The recipients achieved an independently measured standard of 90 percent or higher in customer satisfaction over the past year. Data is collected as part of a survey of customers who bought a new boat or engine during the calendar year. The program surveyed more than 155,000 customers.
“Boat dealers play a critical role in strengthening participation in recreational boating,” Robert Newsome, senior vice president of strategy, engineering standards and membership for NMMA, said in a statement. “We congratulate the 2018 boat dealer CSI award recipients for delivering superior sales and service to their customers and creating an exceptional boat ownership experience.”
