Northern Lights announced that it promoted Blain Middleton to president and that Eric Dallin joined the company as director of marketing.
Middleton previously was executive vice president and general manager. He will lead the direction of operations across Northern Lights generators, Lugger propulsion engines, Technicold HVAC and refrigeration systems, and MAN engine distribution for the western U.S. and Canada.
“Blain’s leadership has been instrumental in growing our manufacturing and distribution operations,” Northern Lights chairman Sam Hill said in a statement. “He has a deep respect for the engineering standards our customers demand and a customer-first mentality that makes him uniquely qualified to lead Northern Lights into its next era of growth while preserving the reliability that defines our 65-year legacy.”
Dallin will lead marketing strategy and business development initiatives across Northern Lights’ power, propulsion and climate-control portfolio. He has more than 20 years of marine industry experience with expertise in integrated sales and marketing, and brand management.
“Eric brings a remarkable track record of marketing innovation and leadership to our team,” Middleton said in the statement. “His strategic vision and passion for driving brand growth will be invaluable as we continue to expand our market presence and help customers understand our comprehensive turnkey solutions.”
