Northpoint Commercial Finance has retained Wanda Kenton Smith of Kenton Smith Marketing as a marine division marketing consultant.
“Our goal is to continually improve and to develop an even stronger customer-focused synergy, and we believe Wanda is especially well-equipped to assist us in developing marketing strategies to better serve our customers,” senior vice president Russell Baqir said in a statement.
Kenton Smith has 40 years of experience across multiple industry sectors and is a contributor to Soundings Trade Only.
Added senior Northpoint vice president John Durnien: “Wanda brings decades of marine marketing experience to Northpoint and shares our strong corporate commitment to enhancing the customer experience.”
Northpoint Commercial Finance is owned by LBC Capital, a subsidiary of Laurentian Bank of Canada.
