U.K.-based Ocean Signal appointed its first dedicated U.S. sales manager.

The company said experienced maritime sales manager Joe Bauschka is handling increased demand for Ocean Signal’s rescueME and SafeSea ranges of recreational and commercial communication and safety products and a growing distribution network in the United States.

Bauschka was a regional manager at Navico for 17 years before moving on to sales roles at Pure Fishing and Simrad Fisheries.

“I am very excited to join Ocean Signal and to be part of establishing and growing a high-quality brand which has already proved to be very popular in a relatively short space of time,” Bauschka said in a statement. “The rescueME and SafeSea ranges are such well-designed product families with so many benefits and advantages for users, so I am looking forward to introducing the devices to even more people in the U.S. with the purpose of saving lives.”

Bauschka will specifically focus on Ocean Signal’s compact rescueME range of safety products, including the new DAME-nominated rescueME MOB1, the rescueME EDF1 Electronic Distress Flare, rescueME PLB1 and rescueME EPIRB1, and the company’s SafeSea range of GMDSS products, which consist of the S100 SART, V100 VHF and E100G EPIRB.

Acquired by Drew Marine Ltd. earlier this year, Ocean Signal now operates as a unit of Florida-based ACR Electronics.