The Outdoor Recreation Roundtable today announced the appointment of Whitney Potter Schwartz as senior vice president of communications and operations. She will oversee branding and communications, strategy and events, and will also support the organization’s development and operations goals through new partnerships and elevating policy objectives for the outdoor economy at the national level.
Potter Schwartz’s background includes deputy chief of staff and communications director for U.S. Senator Martin Heinrich, communications director for the American Civil Liberties Union of New Mexico, and communications and publications associate at the Institute for Women’s Policy Research.
“Whitney is a mission-oriented leader who believes deeply in the uniting power of conservation and the outdoor industry,” ORR president Jessica Wahl-Turner Whitney said in a statement. “With her 20 years of experience in strategic communications in both the political and nonprofit settings, she brings battle-tested expertise, relationships and management skills.”
Added Potter Schwartz: “This opportunity to be a part of the premier coalition in outdoor recreation aligns perfectly with my passion for conservation and recreation and my commitment to advancing strategic communications, partnerships and sustainability. I look forward to contributing to ORR’s mission and driving the industry forward during this critical time of growth and change.”
