Pradco Outdoor Brands announced its acquisition of Kent Outdoors. Established in 1959, Kent Outdoors serves watersports participants through a portfolio of brands that includes HO Sports, Hyperlite, BOTE, O’Brien, Connelly, Liquid Force, Onyx, Full Throttle, Kent Safety Products, Aquaglide, FatSac, Barefoot International and Seipel Marine.
“Pradco’s investment and brand management approach is grounded in a long-term, generational view,” Pradco president Robert Schoenvogel said in a press release. “Kent Outdoors is managed by a talented and dedicated team, and the brands represented in the Kent portfolio are trusted across a wide spectrum of watersport activities. We are excited to partner with the team and help write the next chapter of growth for these storied brands.”
The company said Kent Outdoors will retain its leadership team, with Pradco supporting product development and additional brand acquisitions in the watersports and marine safety categories. CEO Randy Hales will oversee the transition through 2026. President CJ Vlahovich, who has more than 30 years of experience at Kent Outdoors, will remain and lead the business.
Kent Outdoors represents Pradco’s first investment in the watersports and marine safety categories.
