IMAGE COURTESY PRIORITY ONEPriority One Financial yesterday announced that it is partnering with Kenect for business text messaging. The platform will allow customers to receive a text with a secure link to apply for financing, get an insurance quote, learn about extended service contracts, or ask financing questions.
“Priority One’s partnership with Kenect will give the dealer one more tool to convert the customer from browsing to buying,” Nicole Armstrong, vice president of corporate initiatives at Priority One, said in a statement. “Through text, they can easily introduce the customer to a Priority One F&I manager and begin the process of securing competitive financing.”
Priority One will host a webinar about the partnership May 9 at 1 p.m. (ET). Click here to register.







