Rollick Inc., a team of product development and market strategists who connect dealers, affinity partners and manufacturers with customers in the boating, RV and powersports space, saw substantial increases in web traffic in Q3 — up 245 percent in a year over year comparison. “It’s been an exciting year for Rollick and the recreation industry,” said Rollick executive vice president and cofounder Jason Nierman in a statement. “Our results are directly tied to Rollick’s expanded investment in affinity and consumer marketing as well as our Facebook Marketplace launch and new affinity partnerships. In addition, we’ve witnessed significant growth through our content and direct marketing strategy, leading to more in-market introductions for our dealer partners than ever before.” In the marine space, the most popular categories searched on GoRollick’s platform were pontoon boats, bowrider boats and fishing boats.
Polaris has announced that longtime CEO Scott Wine will be leaving the company at the end of the year. No replacement has been named. Wine joined Polaris as CEO in 2008 and was elected as chairman of its board five years later. “Scott has been an exceptional leader for Polaris,” said Polaris lead independent director John Wiehoff in a statement. “During his tenure, Polaris grew from a strong Minnesota company into a global leader in the powersports market — vaulting Polaris into the Fortune 500.” Under Wine, Polaris grew from a $1.9 billion company to a nearly $7 billion organization. “I am most proud of the team and the culture that have made working here so gratifying, and having witnessed firsthand the ingenuity, passion and drive that permeates the company, I leave with complete confidence that Polaris’ future is bright,” said Wine.
