PHOTO COURTESY SPORT FISHING CHAMPIONSHIPThe Recreational Boating & Fishing Foundation has partnered with the Sport Fishing Championship to inform fans of the tournament series about where and how to fish and boat. The partnership was inspired by the results of a 2023 SFC fan study that showed that many of those who follow the tournaments and broadcasts don’t currently fish.
RBFF’s consumer brand, Take Me Fishing, will be highlighted as a resource through promotions on social media, and branded content during tournament broadcasts.
“One of our more interesting data insights highlights that about half of SFC fans don’t actually fish. They just love how we showcase the sport,” SFC CEO and commissioner Mark Neifeld said in a statement. “SFC is the perfect platform for RBFF to encourage and grow fishing, and we are humbled to lock arms with one of our industry’s most influential voices.”
RBFF director of partnerships and development Rachel Auslander said the organization saw an opportunity to engage with SFC fans. “Even though sport fishing is still aspirational for many, most Americans have places to fish, either in fresh or salt water, within 30 minutes of their homes,” she said. “Together with SFC, we are creating educational vignettes — a great first step for those looking to learn, plan and equip for a successful day on the water.”
Additionally, the SFC will emcee and sponsor RBFF’s “Women’s Engagement Breakfast” during ICAST, which is scheduled for July 16-19. The event brings together people from the industry to hear the latest research and information about women in fishing and boating and their barriers and challenges to participation.
