The Marine Retailers Association of the Americas has opened registration for its Dealer Week conference and expo, which is scheduled for Dec. 8-11 at the Orange County Convention Center in Orlando, Fla.
The theme for this year’s event is “Outperform: Vision. Execution. Results.” The conference will include educational programs, training from industry experts and access to the expo hall, where manufacturers, suppliers and service providers will exhibit.
“We understand the immediate need to help marine retailers outmaneuver the current market conditions and economic uncertainty,” MRAA vice president of education Liz Walz said in a statement. “Every department at the dealership has the added pressure to produce on a higher level despite surplus inventory and the ongoing market challenges. It’s critical for dealers to adapt their business to create more flexibility to help them take advantage of opportunities to expand their market share, improve customer relationships and truly ride out the storm.
“The Dealer Week 2024 ‘Outperform’ them emphasizes the need for vision and execution to deliver the necessary results so dealers can gain traction to emerge even stronger in 2025,” she added.
MRAA added a fourth educational pathway so dealers can find training for team members. The pathways include Leadership, Sales, Marketing and Service & Parts.
More than 125 exhibitors will display boats, engines, software, financing and insurance services, and more.
