The boating industry in 2010 is projected to remain almost flat on a global basis as the economy recovers from the recession, according to Lucintel, a global management consulting and market research firm.
In a research report, “Global Recreational Boating Industry Analysis and Forecast 2010-2015,” Lucintel said global demand for recreational boats is projected to reach $27.8 billion in annual sales by 2015.
On a global basis, North America represents the largest region in terms of unit shipments, but Lucintel’s research reveals that Europe saw the highest relative growth from 2004-2009 as Europe-based boatbuilders gained market share in large boats.
“In terms of specific boatbuilding industry trends, there is an ongoing shift in product mix toward larger and more expensive boats,” Lucintel said in a statement. “Azimut-Benetti ranked No. 1 in the global recreational boat market, followed by Groupe Beneteau, Ferretti and Brunswick. This market intelligence report provides the ranking of the top 10 global leaders with their respective market shares.”
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