Rightboat has expanded its North American commercial organization with the appointments of Jami Bucklen as regional sales manager and LaTasha Williams as customer success and marketplace operations coordinator.

“As Rightboat grows across North America, our commercial organization needs to evolve with the business,” vice president of sales Charlie Jefferson said in a press release. “Jami and LaTasha will make a direct difference for our customers. Dealers and brokers will benefit from greater sales coverage, a smoother onboarding experience, better-coordinated campaigns and more consistent day-to-day support. Just as importantly, they will have more help adopting the Rightboat products that can improve their visibility and lead performance.”

Bucklen will focus on developing partnerships across the dealer and brokerage markets. Williams will serve as a primary post-sale resource for dealer and broker customers.