Compass manufacturer Ritchie Navigation is launching an education program, Ready to Boat, on Boaters University, an AIM Marine Group entity.
Soundings Trade Only is also part of the AIM Marine Group.
The program was designed to provide boaters of all experience levels with safety and navigation skills.
Ready to Boat provides boatbuilders with boating safety information they can pass on to new boat customers. Complimentary access to Ready to Boat online education and discounts on other courses within Boaters University is a significant element of the program, according to Ritchie Navigation.
Taught by expert navigators, the eight-part Ready to Boat course coverage includes topics like terminology to preparing for unexpected situations on its website.
“We have forged a powerful partnership with AIM Marine Group and having Ready to Boat featured on Boaters University enables us to reach a broader market,” said sales and marketing vice president Roby Holland in a statement.
Ritchie Navigation has been making a push to proactively counter recreational boaters’ growing reliance on GPS alone for navigation.
