Sail America, the trade association for the U.S. sailing industry, redesigned the look and function of its website.
The new site provides quick access to sailing newsfeeds, events and social media activity and a guide to sailing sources.
The overhauled site structure offers member companies complete control over their public presence to the sailing audience and allows Sail America staff to update content on a daily basis while providing visitors with a clearer and more organized navigation scheme.
“This effort reflects the association’s desires to refresh the image of its website and to ensure the site drives sailors to connect with our member companies,” Sail America association manager Peter Durant said in a statement. “The new look employs more vibrant colors, dynamic content and a vast array of resources for sailors at every experience level.”
