Sailfish Boats named its top-performing dealers for the 2026 model year. The awards recognize standout performance in sales and customer satisfaction.
Carefree Marine Group of Pompano Beach, Fla., led by Brian and Katie LaRue, took the top Sales Achievement Award as the brand’s highest-volume dealer. Carefree also secured the President’s Award for the second year running, an honor that weighs sales growth, customer satisfaction scores and overall brand engagement.
In Maine, Port Harbor Marine of South Portland earned the Customer Service Achievement Award, based on CSI surveys from new Sailfish owners about how likely they’d be to recommend the dealership.
“These awards and recognition are just a small token of our appreciation for the hard work our dealer partners contribute, each and every day,” Sailfish president and CEO Rob Parmentier said in a statement.
LaRue credited his team’s hard work and the strength of the Sailfish brand for its consecutive honors, calling the repeat President’s Award “beyond my wildest imagination.” Port Harbor Marine president Rob Soucy framed his dealership’s win as a reflection of a 51-year commitment to customer service, crediting the roughly 100 employees who comprise the operation.
Cairo, Ga.-based Sailfish builds center console and dual console fishing boats from 23 to 36 feet.
