Sanlorenzo announced the opening of its first London showroom. Located in the Mayfair district, the showroom provides a private consultation space for Sanlorenzo and Bluegame clients, complementing Sanlorenzo Yachts UK’s base in Swanwick.
“Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation,” Sanlorenzo executive chairman Massimo Perotti said in a statement. “With its rich maritime heritage, proud yachting culture and international community, the U.K. market remains strategically important for Sanlorenzo, and we look to its future with great confidence.”
Since Sanlorenzo Yachts UK became the yard’s exclusive representative in the United Kingdom and Ireland in 2020, the team has commissioned nearly 30 yachts across the Sanlorenzo Group, with more than 95% of owners new to the brand.
In 2025, the Sanlorenzo Group generated more than €960 million ($1.05 billion) in revenues from new yachts, with order intake approaching €1 billion ($1.10 billion).
