Sara Bay Marina announced that it is rebranding as Sara Bay Marine Group and expanding into the Tampa Bay area with the opening of a facility in St. Petersburg, Fla. Additionally, the group has been appointed exclusive dealer for World Cat and Jupiter in the region.

Mike Dickinson will lead the new location, the company said in a statement. Also, Alex Kramer, former general manager of the company’s Sarasota and Fort Myers locations, was promoted to director of operations for all three Sara Bay Marine Group locations.

“This rebrand and expansion represent an inspiring new chapter for our company,” Kramer said in the statement. “With all of the exciting new changes, we are confident in our ability to deliver the same high level of professionalism and customer service that our clients have come to expect.”